UniGroup reduced safety events by 42% with AI Dash Cams
In partnership with Samsara, UniGroup streamlines fleet management and enhances their driver experience. By consolidating operations and leveraging Samsara’s innovative solutions, they save time on critical workflows, improve safety, and reduce emissions.

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Meet UniGroup
UniGroup needed a reliable ELD solution and visibility into road incidents
Owned by more than 450 member agencies, UniGroup is a $1.5 billion transportation cooperative that handles one-third of all professional moves in the United States. With a dispersed team operating cross-country, maintaining visibility into their drivers and vehicles is essential to ensuring safety, compliance, and operational efficiency.
Before adopting Samsara, UniGroup had access to basic telematics data but faced reliability issues with their previous system. Without dash cams, they lacked visibility into on-the-road incidents, making it difficult to proactively manage safety. Given their drivers’ long-haul routes and the fact that many do not return to a home agency daily, UniGroup needed a dependable, real-time solution to track and support their fleet more effectively.
MELISSA PILGRAM
A long-term technology partner rooted in innovation
UniGroup’s primary need was a new ELD solution, but after seeing the power of Samsara’s AI Dash Cams, they decided on a simultaneous rollout. “The cameras sold me. I remember seeing the demos and thinking how incredible the AI technology is,” said Jim Rockwell, Director of Integrated Operations.
UniGroup phased their large-scale installation over the course of six months. “Samsara’s instructions were extremely detailed and the how-to videos made it easy for van operators to install on their own,” said Pilgram. Today, UniGroup regularly meets with Samsara about new innovation opportunities and trials new products and features to further improve their operations.
Reducing safety events by 42% with in-cab alerts
To gain visibility into their vehicles, UniGroup partnered with Samsara to implement AI Dash Cams across their fleet—their first-ever dash cam deployment. With Samsara's change management support, they secured fast dash cam buy-in among their 4,700 drivers. Using in-cab alerts to reinforce safe driving practices, UniGroup saw a 42% reduction in safety events in just one year.
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Automating processes and reducing idling with an integrated platform
Efficiency is essential for an organization as complex as UniGroup, and they rely on Samsara to maintain smooth operations across many areas of their business. By leveraging Samsara’s open API to automate fuel purchase data processing, they cut processing time by 95%. Additionally, they use Samsara’s Fuel & Energy Reports to inform their newly-launched efficiency program—promising early results included a 5% reduction in idling.
Learn howImproved driver workflows reduce ELD hotline calls and increase DVIR submissions
UniGroup’s drivers switch between MOAs so tracking miles and hours of service (HOS) is complicated. In partnership with Samsara, they developed a feature in the Driver App that enables seamless MOA switching and provides guided workflows to streamline HOS management and simplify drivers' tasks. As a result, UniGroup experienced a 10% reduction in ELD hotline calls and an 11% increase in submitted DVIRs.
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